Laneige — June 2025 Product & Video Analysis

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June 2025 — Key Metrics

Total Orders
4,309
Total Samples Sent
1,361
Total Revenue
$152,675.66
Average Order Value (AOV)
$39.31
Total Videos Posted
10,602

Analysis

  • Scale: 4,309 orders and $152,675.66 GMV yield an AOV of $39.31.
  • Sampling intensity: 1,361 free samples → 31.6% samples-per-order ratio.
  • Content throughput: 10,602 videos in June ≈ 353/day; revenue-per-video ≈ $14.40.
  • Maintain posting volume but prioritize creatives that drive orders without heavy sampling to lift ROI.

Top 10 Products — Orders • Free Samples • Conversion • Sample Multiple

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Analysis

States × Products (All / Heatmap)

Repeat Buyers — Weekly + Overall

Analysis

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Analysis

Video Performance — One Chart

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Analysis

Video Performance — Top 10 Products

Top 10 by Video Orders

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Top 10 by Video GMV

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Analysis

Analysis

Top 3 Creators — One-Page Dashboard

Top 3 Creators — One-Page Dashboard June 2025

GMV vs CTR vs C2O • Summary table • Embedded video examples

📊 Overall Performance

Creator Views (VV) Orders GMV ($) Avg. CTR Avg. C2O
kelscsfaves 642,585 731 $16,341.15 3.8% 1.8%
allure_fashion 501,484 277 $6,597.44 5.5% 0.6%
loveliness36 481,113 132 $3,035.36 8.4% 0.03%

📈 GMV vs CTR vs C2O

🎥 Top Videos

Analysis

New Post vs GMV — Weekly (June 2025)

This chart shows the weekly trend of new video posts (blue line, left axis) and the corresponding GMV generated (orange line, right axis) for Laneige during June 2025. The number of new posts kept increasing, while weekly GMV fluctuated — suggesting that sales conversions lag behind content publishing.

Blue line: New Posts (left axis) Orange line: GMV generated (right axis)

True Post Rate by Creator GMV Level (June 2025)

The chart below compares True Post Rate (percentage of organic/non-sponsored videos) across creators grouped by their historical GMV levels prior to June 2025. The trend shows that creators with higher GMV levels tend to have a lower True Post Rate, indicating a stronger reliance on shoppable or promotional content.

The higher the creator’s past GMV level, the lower their True Post Rate — indicating stronger reliance on shoppable posts.