Laneige — June 2025 Product & Video Analysis
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June 2025 — Key Metrics
Total Orders
4,309
Total Samples Sent
1,361
Total Revenue
$152,675.66
Average Order Value (AOV)
$39.31
Total Videos Posted
10,602
Analysis
Scale:
4,309 orders and $152,675.66 GMV yield an AOV of $39.31.
Sampling intensity:
1,361 free samples →
31.6%
samples-per-order ratio.
Content throughput:
10,602 videos in June ≈
353/day
; revenue-per-video ≈
$14.40
.
Maintain posting volume but prioritize creatives that drive
orders without heavy sampling
to lift ROI.
Top 10 Products — Orders • Free Samples • Conversion • Sample Multiple
Top 3 Creators — GMV vs CTR vs C2O